The thought of selling your home during the holiday season, which lasts from November to January, may leave you feeling a little bah-humbug. But these top five tips for selling your home this holiday season are sure to fill you with hope and cheer for the possibilities ahead!
Decorate for the holidays.
Make your home cozy and inviting with traditional holiday décor, but keep it simple. Use your best decorations as subtle holiday touches to attract attention to your home’s best-selling features. But the key is to do this without detracting from those same features that most likely attracted you to the home in the first place.
Focus on curb appeal.
Go beyond charming holiday decorations outside and make curb appeal a priority. As trees lose those beautiful autumn leaves, rake or clear away the leaves from the yard, walkways and driveway, for instance. Touch up the exterior paint if needed. Make sure the windows are clean, and if you have gutters, clean those as well.
Price your home competitively.
When the price is right, buyers will come. Realtors can assist with figuring out the appropriate price range for your listing. Sometimes it may be a good idea to make your listing stand out by pricing it lower than the market value from the beginning rather than gradually reducing the price.
Again, much of setting the right price has to do with local market conditions and trends.
Take high-quality photos.
Since your property will be looking its best, hire a professional to take quality real estate photos. Consider asking about a drone for aerial shots. Getting a view like old Saint Nick in his flying sleigh could add a fun touch to your online presence.
Plus, as the weather gets colder, more homebuyers will be starting their search from the comfort of their couch—indoors. With good photography, potential buyers will have a nice first impression of your home. Remember to add in photos of your home during the summer and spring, if possible, to show the home year-round.
Work with a trusted Realtor.
Finally, when it comes to tips for selling your home this holiday season, work with a trusted and experienced local Realtor—like me! For one thing, your Realtor will be able to help you locate and target motivated buyers.
For another thing, I can help you with your pricing strategy by thoroughly reviewing current market conditions, comps and other marketing statistics with you.
Summary
Current market trends and holiday timing may not seem like the most welcoming real estate scene, but the truth is that there are plenty of advantages to selling your home this time of year. From motivated buyers to your home looking its best, I’d love to share more reasons to sell with you. Connect with me to start your next real estate journey, and check out my Welcome blog to learn more about me.
